for every fashion lover

Don't Discard
Circulate
Shape the Future of Fashion

13 billion items of clothing are thrown away every year. We're here to change that.

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Creating a world where every fashion lover can enjoy fashion even more

MODALAVA designs new circular systems for fashion, starting with the simple choice of "not throwing away." Through technology and creativity, we build a world where clothes are reborn and passed from person to person.

About MODALAVA

Circular Fashion,
for Everyone

Since our founding in 2017, we've been challenging the very structures that lead to clothing waste, guided by the ethos of "fashion without waste."

From "Open Closet," which merges flea market events with e-commerce, to "Codomegu," a kids' clothing subscription, and "atelier HIKITSUGI," a community that breathes new life into discarded materials — we take a multi-faceted approach to implementing fashion circulation.

700+

Remake Creators

2,000+

Garments Saved

7

Services

Services

Designing Fashion
Without Waste

From C2C platforms to physical stores and remake communities — we offer a diverse range of services that make fashion circulation a reality.

01

Open Closet

Flea Market for Fashion Lovers

A C2C platform that delivers pre-loved clothing along with their stories. Combining e-commerce with real flea market events, with 3D avatar fitting "Kimakuri" and OPEN CLOSET GARAGE offering curated items at ¥1,990.

02

Codomegu

Kids' Clothing Share Community

A subscription & sharing community for outgrown kids' clothing. Every 3 months, 20-50 items are delivered, and outgrown clothes are collected for free.

From ¥2,200/month / Free first-month trial

03

nuwaste kayaba

The Sanctuary of Fashion Without Waste

A 50-year-old building in Nihonbashi Kayabacho, reimagined as a vintage shop, event space, and co-working cafe. "nu (new) + waste" — redefining the meaning of waste.

04

atelier HIKITSUGI

Remake Artist Community

Partnering with major textile trading companies to distribute dead stock and factory offcuts to remake artists. Over 700 participants and 2,000+ garments saved. Japan's largest remake community.

05

#ootd Scout Club

Vintage shops send buy offers based on your Instagram fashion posts.

06

Kimakuri

3D avatar fitting in partnership with BloomScheme. Try clothes on a virtual avatar matching your body type.

07

IT Consulting

End-to-end system development leveraging AI and API platforms. From requirements to release, delivering fast and high-quality solutions.

Our Vision

A world where clothes circulate
from person to person
has already begun

Our Story

Clothes still worth wearing
are being thrown away

Over 13 billion garments are discarded in Japan each year. Clothes with so much life left simply disappear without reaching anyone — we set out to change this structure at its roots.

By redesigning the flow of fashion through technology and creativity, we transform "discard" into "circulate" — building a society where clothes are passed on across people and generations.

2020

nuwaste kayaba Opens

A 50-year-old building becomes "The Sanctuary of Fashion Without Waste"

2019

Partnership with BloomScheme

3D avatar fitting / atelier HIKITSUGI launches

2018

Mainichi Mirai Lab 2nd Cohort

Selected for seed accelerator program

2017.07

MODALAVA Inc. Founded

The challenge to create fashion without waste begins

CEO Message

Mariko Jasmine Hanamura

* Some activities under maiden name Katsura

CEO & Founder

After years in the US and experience as an IT consultant at a major firm, she turned her attention to the structural challenges of fashion waste. In 2017, she founded MODALAVA.

Under the theme of "fashion without waste," she leverages technology and creativity to pursue a circular society. Through lecturing at Bunka Fashion College and leading Social Good Natives, she actively inspires the next generation.

TOEIC 950 Bunka Fashion College Lecturer Social Good Natives President

Partners & Supporters

Mainichi Mirai Lab Japan Finance Corporation BloomScheme Yoshioka Inc. Japan Re-Fashion Association Lenzing Fibers SHINDO Seiwa

Company

Company Info

Company
MODALAVA Inc.
Founded
July 18, 2017
CEO
Mariko Jasmine Hanamura
* Some activities under maiden name Katsura
Location
Hamamatsucho Dia Bldg 2F,
2-2-15 Hamamatsucho, Minato-ku, Tokyo
Business
Circular fashion planning & operations
Flea market events / E-commerce
Remake community management
Kids' clothing subscription
IT Consulting
Mission
Creating a world where every fashion lover can enjoy fashion even more

Contact

Let's Shape the
Future of Fashion
Together

Business partnerships, press inquiries, speaking engagements — feel free to reach out.

Instagram

@modalava

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MODALAVA

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Love Letter from MODALAVA

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